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Influencer & Creator Marketing

20 articles on Influencer & Creator Marketing.

How Affiliate Discount Code Tracking Actually Works (and How to Stop Coupon Leaking)
Influencer & Creator Marketing
Jul 21, 202614 min read

How Affiliate Discount Code Tracking Actually Works (and How to Stop Coupon Leaking)

Learn how affiliate discount code tracking works on Shopify, why plain codes leak to coupon sites, and how session-locked links stop coupon leaking for good.

Calvin
How to Automate Creator Commission Payouts: A Step-by-Step Guide for Shopify Brands
Influencer & Creator Marketing
Jul 20, 202614 min read

How to Automate Creator Commission Payouts: A Step-by-Step Guide for Shopify Brands

Learn how to automate creator and affiliate commission payouts on Shopify: track every sale, hold for returns, collect tax forms, and pay your roster in one batch.

Calvin
The 8 Best Shopify Affiliate & Ambassador Platforms in 2026 (Compared)
Influencer & Creator Marketing
Jul 8, 202615 min read

The 8 Best Shopify Affiliate & Ambassador Platforms in 2026 (Compared)

We compared eight affiliate and ambassador platforms — Buzzbassador, LTK, Refersion, UpPromote, GoAffPro, Modash, impact.com, and Upfluence — on pricing, revenue share, order caps, and what it actually takes to run a creator program on Shopify.

Calvin
How to Find Influencers for Your Shopify Store
Influencer & Creator Marketing
May 7, 202617 min read

How to Find Influencers for Your Shopify Store

Most Shopify brands' influencer programs fail upstream — at finding the right creators, not at budget. Here are 12 proven ways to source nano and micro influencers who actually convert.

Buzzbassador Team
How Shopify Store Credit Payouts Work (and Why They're Genius for Affiliate Programs)
Influencer & Creator Marketing
Nov 14, 202513 min read

How Shopify Store Credit Payouts Work (and Why They're Genius for Affiliate Programs)

Paying affiliates with Shopify store credit instead of cash can increase repeat purchases and simplify your payout logistics.

Calvin
How to Automate Affiliate Approvals for Shopify Stores
Influencer & Creator Marketing
Nov 12, 202514 min read

How to Automate Affiliate Approvals for Shopify Stores

Stop manually reviewing every affiliate application. Here's how to automate approvals without letting bad fits slip through.

Calvin
The Small Business's Guide To TikTok Shop: Everything You Need to Know
Influencer & Creator Marketing
Nov 28, 20239 min read

The Small Business's Guide To TikTok Shop: Everything You Need to Know

Everything small businesses need to know about TikTok Shop — from setup to creator partnerships to future trends in social commerce.

Buzzbassador Team
Everything You Need To Know About TikTok Influencer Marketing
Influencer & Creator Marketing
Apr 25, 20239 min read

Everything You Need To Know About TikTok Influencer Marketing

TikTok videos are leading the charge as one of the most prominent social media outlets. Learn how to optimize your influencer affiliate marketing on TikTok.

Buzzbassador Team
6 Creative Ways To Help Influencers Make More Sales For Your Brand
Influencer & Creator Marketing
Jan 3, 202310 min read

6 Creative Ways To Help Influencers Make More Sales For Your Brand

Proven strategies to keep your influencers engaged and drive more ambassador-driven sales for your eCommerce brand.

Buzzbassador Team
How To Find The Best Micro-Influencers To Work With Your Brand Long-Term
Influencer & Creator Marketing
Jan 1, 20235 min read

How To Find The Best Micro-Influencers To Work With Your Brand Long-Term

Tips for effectively recruiting micro-influencers to join your brand ambassador program and build long-term partnerships.

Buzzbassador Team
The TikTok Content Creator: a 21st-Century Educator
Influencer & Creator Marketing
Jul 19, 20228 min read

The TikTok Content Creator: a 21st-Century Educator

How TikTok creators are reshaping education, and what this means for brands partnering with influencer-educators.

Buzzbassador Team
Looking at the Different Levels of Influencers
Influencer & Creator Marketing
Jun 30, 20228 min read

Looking at the Different Levels of Influencers

Understanding mega, macro, micro, and nano-influencers — and which type is right for your brand's marketing goals.

Buzzbassador Team
Facebook Ads vs. TikTok Ads for Business Strategies
Influencer & Creator Marketing
Jun 12, 20228 min read

Facebook Ads vs. TikTok Ads for Business Strategies

TikTok has transformed from a niche platform into a dominant force. Compare TikTok and Facebook ad strategies for your brand.

Buzzbassador Team
The Importance of Podcasts as a Marketing Tool
Influencer & Creator Marketing
Apr 19, 20228 min read

The Importance of Podcasts as a Marketing Tool

Podcasts might just be the new global pastime. Learn how to use targeted podcast advertising as a way to promote your brand and spread awareness.

Buzzbassador Team
The Unfolding Role of NFTs in Marketing
Influencer & Creator Marketing
Apr 18, 20228 min read

The Unfolding Role of NFTs in Marketing

NFT projects are showing themselves to be more than just a short-term trend. Explore how NFTs are impacting influencer marketing and brand strategies.

Buzzbassador Team
How Your Brand Can Thrive Within the Creator Economy
Influencer & Creator Marketing
Mar 29, 20228 min read

How Your Brand Can Thrive Within the Creator Economy

The rise of content creation has altered every business on the planet. Learn how to leverage the creator economy for your brand's growth.

Buzzbassador Team
The Difference Between Content Creators and Influencers
Influencer & Creator Marketing
Mar 22, 20228 min read

The Difference Between Content Creators and Influencers

These two terms are often used interchangeably, but there are key distinctions. Learn the difference between content creators and influencers.

Buzzbassador Team
How To Solidify Your Live Shopping Strategy
Influencer & Creator Marketing
Mar 15, 20228 min read

How To Solidify Your Live Shopping Strategy

Live shopping has begun to ingrain itself within online shopping habits. Learn how to make the most of influencer-led live shopping events.

Buzzbassador Team
The Real ROI of Influencer Marketing (And How to Hack It)
Influencer & Creator Marketing
Feb 11, 202215 min read

The Real ROI of Influencer Marketing (And How to Hack It)

What is influencer marketing ROI really? Learn how to measure it, calculate it, and hack it for even better campaign results.

Buzzbassador Team
4 Reasons TikTok is A Crucial Part of Any Brand Ambassador Strategy
Influencer & Creator Marketing
Aug 4, 20216 min read

4 Reasons TikTok is A Crucial Part of Any Brand Ambassador Strategy

TikTok's unique algorithm can help you reach a new audience for your brand, especially through influencers and brand ambassadors.

Buzzbassador Team

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