Fun fact: Buzzbassador's founders (hi 👋) have unique expertise in marketing an online eCommerce brand with brand ambassadors... because we did it ourselves. In 2018, we launched our first business together, an online women's clothing boutique powered by Shopify. We were eCommerce newbies, but we believed in our brand and and we were excited to start building and growing.
After our first month of our store being live didn't go as well as we'd hoped, we decided to try a different marketing strategy: brand ambassadors. We poured countless hours, days and weeks into research, case studies, A/B testing, and more until we felt that we finally had cracked the code for success with brand ambassador marketing. We started with our first batch of micro-influencers, and in less than 4 weeks our monthly sales had grown from $3K to $50K - a 1566% increase in sales from our initial marketing tactics!
Long story short, we soon grew to have over 9,000 ambassadors in 30+ countries worldwide. We had gotten it down to a science: we knew exactly how to build, grow, and empower an engaged community of ambassadors. That experience is exactly what inspired us to start Buzzbassador. We had found so many problems with the other ambassador program management solutions on the market that we wanted to just make our own, based on the needs we ourselves had experienced.
In January 2020, Buzzbassador was launched to the Shopify App Store. We had come full circle - from Shopify merchants to Shopify Partners and proud Shopify App Developers. Today, we're proud to have been chosen by thousands of the world's best Shopify brands to help launch, manage, and grow their ambassador, influencer, and affiliate marketing efforts. Buzzbassador is built by merchants, for merchants, and proud of it.