What is a micro-influencer?
A micro-influencer is someone who has an audience within the follower range of 1,000 to about 100,000 followers on a particular social media channel, usually comprised of a focussed passion, topic or niche market.
What is a macro-influencer?
A macro-influencer is someone who has an audience within the follower range of 100,000 to 500,000 followers on a particular social media channel. These influencers' followings are usually comprised of consumers of various markets, with a bit wider range of interests and niches than a micro influencer.
What is a mega-influencer?
The mega influencers are the Kylie Jenners of the world- users with followings of 500,000 to 1,000,000+ on a particular social media channel. These influencers are usually well-known by a wide array of people from multiple markets, and their audiences have a diverse range of interests. They're also usually very expensive to attain and work with.
So, back to micro-influencers. On the surface, they are regular social media users – sharing pictures, videos and posts like the rest of us. Really, they're just everyday people with something to say. Although the range goes up to 100,000, the majority of them probably have under 5,000 followers, and they’re unlikely to even call or see themselves as influencers.
If you are a business-owner reading this, you may be asking yourself, why should I invest in someone with a smaller following?
I'll tell you why. Because when they talk, people listen. They have personal relationships with the majority of their audiences- relationships that macro and mega influencers rarely have. Their followings most likely consist of friends, family, classmates, co-workers, or fellow community members. Their audiences are engaged, trusting, and willing to take advice. They have the power to sell your products.
Still not convinced?